Author Archives: psp0a2

They’ve got me again ….

So earlier in the academic year I wrote a blog entitled “How very sneaky” where the thing that had got my goat that very week was the so called “foot in the door” technique used by those pesky sales people … Continue reading

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There’s a formula you say?

Ok so whilst perusing the Journal “Marketing Science” for a reference I wanted for last week’s blog I came across another paper in the same Journal Issue so I nabbed it ready for the focus of this week’s blog. Entitled … Continue reading

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Those oh-so-tempting BOGOF’s …..

So as I was searching for inspiration for this weeks blog, gazing blankly up at the television the BBC did a wonderful thing and pretty much laid a topic in my lap. News this morning states that the Office of … Continue reading

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Christmas… we meet again.

With Christmas approaching it has not escaped my attention that all things Christmassy are starting to appear all over our telly boxes and even the music in a clothing store the other day was Christmas related. I cannot of course … Continue reading

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Happy birthday to me … exploring the sinister possibilities of greetings cards …

So last week it was my birthday, as I gave a fond farewell to the lovely year that was 21, and begin to resent the process of aging in general (Old people always claim to be “21 again!!” with glee … Continue reading

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Oh just go away you stupid pop-ups….

So as I dance around the internet hub with glee as we connect it for the first time, I realise just how long a month with no internet at home feels! Finally, I think to myself no more trips to … Continue reading

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How very sneaky ….

As I rifle through my bag at the end of the day looking for a pen I come across the little voucher I was given earlier with a receipt for a “free Graze box for all WHSmith customers”. Now usually … Continue reading

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Using the elderly to sell your product…

  I’d like to focus this blog on two adverts in particular at the moment that for some reason really do just creep me out. However first here’s a clever sounding bit… Many brands use advertisements involving humanisation or anthropomorphism … Continue reading

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I remember when….

The decision to do a masters this year although of course “ahem” mostly due to the desire to continue my academic education there is definitely a small part of me that is stamping its feet refusing to grow up yet. … Continue reading

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Testing, testing… 1,2, … 1,2 …

Yes so … consumer blog test etc etc

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